Aldenaire & Partners
Case Study
Aldenaire & Partners
Case Study
Overview
Aldenaire & Partners, a personal injury law firm, have established a reputation as a trustworthy firm dedicated to advocating for clients of all sizes.
Goals
The personal injury sector is highly competitive. Our objective was to raise awareness about Aldenaire & Partners as a reputable firm and generate leads across their different service sectors. Given the competitiveness of the industry, Google Ads can be costly. We aimed to devise a strategy that not only boosted lead quantity but also improved lead quality to attract higher ROI cases.
Service Provided
Strategy
To boost both lead quantity and quality, a targeted strategy aimed at high-intent prospects is essential. Our digital approach follows the customer journey, starting from search and leading to form submissions. By analysing data and working closely with the client, we pinpointed the most successful campaigns and redirected resources from underperforming ones. This resulted in increased profitability for the entire campaign each quarter.
Conversion Rate
Optimisation
By leveraging Google Analytics and Heat Mapping tools, we pinpointed the specific areas on different landing pages that were hindering conversions. Following data-driven testing and optimisation, we implemented strategic design modifications, layout adjustments, and copy edits. These changes resulted in a notable increase in on-site conversions, such as phone calls and form submissions.
Platform Strategy
To achieve success, dominating search is essential in the unpredictable Personal Injury space where keyword costs fluctuate. This demands a proactive approach and continuous monitoring to minimise waste and enhance campaign effectiveness. Our Paid Search team executed a Google Ads strategy that swiftly adapted to market changes.
Landing page design
Graphic Design
CRO (Conversion Rate Optimisation)
Google Ads
Meta Ads
Copywriting
Overview
Aldenaire & Partners, a personal injury law firm, have established a reputation as a trustworthy firm dedicated to advocating for clients of all sizes.
Goals
The personal injury sector is highly competitive. Our objective was to raise awareness about Aldenaire & Partners as a reputable firm and generate leads across their different service sectors. Given the competitiveness of the industry, Google Ads can be costly. We aimed to devise a strategy that not only boosted lead quantity but also improved lead quality to attract higher ROI cases.
Service Provided
Graphic Design
Meta Ads
CRO (Conversion Rate Optimisation)
Google Ads
Strategy
Copywriting
Landing page design
To boost both lead quantity and quality, a targeted strategy aimed at high-intent prospects is essential. Our digital approach follows the customer journey, starting from search and leading to form submissions. By analysing data and working closely with the client, we pinpointed the most successful campaigns and redirected resources from underperforming ones. This resulted in increased profitability for the entire campaign each quarter.
Conversion Rate
Optimisation
By leveraging Google Analytics and Heat Mapping tools, we pinpointed the specific areas on different landing pages that were hindering conversions. Following data-driven testing and optimisation, we implemented strategic design modifications, layout adjustments, and copy edits. These changes resulted in a notable increase in on-site conversions, such as phone calls and form submissions.
Platform Strategy
To achieve success, dominating search is essential in the unpredictable Personal Injury space where keyword costs fluctuate. This demands a proactive approach and continuous monitoring to minimise waste and enhance campaign effectiveness. Our Paid Search team executed a Google Ads strategy that swiftly adapted to market changes.
Results
The Cost Per Lead decreased by 10%
200% ROAS (Return on Ad Spend)
Qualified leads increased by 15%
Results
The Cost Per Lead decreased by 10%
200% ROAS (Return on Ad Spend)
Qualified leads increased by 15%
