The Smile
Case Study
The Smile
Case Study
Overview
The Smile hosts various podcast events, listening to Smile introduces the next generation to the podcast community, where they can explore a wide range of topics and voices. From storytelling and comedy to true crime and self-improvement, there is something for everyone on The Smile. By welcoming newcomers and providing a platform for diverse voices.
Goals
Podcasts are a wonderful way to connect with a wide audience and share valuable insights, stories, and knowledge. By building awareness around their podcast, they have the opportunity to reach even more listeners and make a meaningful impact. Promoting their brand alongside the podcast helped create a cohesive identity that resonates with their audience. Remember, a smile is like a universal language that transcends barriers and spreads positivity. Just like a warm smile can brighten someone's day, a well-promoted podcast and brand can leave a lasting impression on listeners and followers.
Service Provided
Strategy
To target the appropriate age group effectively, we require high-performing creative materials and a platform strategy that enables us to efficiently reach our desired audience. This approach aims to boost ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).
Creative Strategy
We are all about spreading joy! Smile is a comedy podcast where we draw inspiration from past experiences to create engaging content. To ensure that people's time is well spent, we crafted creative assets that highlight the promise of an unforgettable event. After thorough testing, we pinpointed a set of highly effective assets.
Platform Strategy
After testing different platforms, we discovered from the data that Meta, YouTube Ads, and Google Ads were our top-performing channels. Google helped us reach individuals searching for entertaining comedy podcasts. However, due to search volume limitations, we understood the necessity of social ads to reach a broader audience. Utilising Meta and YouTube, we enhanced awareness and increased conversions on a large scale. This was achieved through continuous campaign adjustments and diverse strategies.
Meta Ads
Youtube Ads
Google Ads
TikTok Ads
Copywriting
Overview
The Smile hosts various podcast events, listening to Smile introduces the next generation to the podcast community, where they can explore a wide range of topics and voices. From storytelling and comedy to true crime and self-improvement, there is something for everyone on The Smile. By welcoming newcomers and providing a platform for diverse voices.
Goals
Podcasts are a wonderful way to connect with a wide audience and share valuable insights, stories, and knowledge. By building awareness around their podcast, they have the opportunity to reach even more listeners and make a meaningful impact. Promoting their brand alongside the podcast helped create a cohesive identity that resonates with their audience. Remember, a smile is like a universal language that transcends barriers and spreads positivity. Just like a warm smile can brighten someone's day, a well-promoted podcast and brand can leave a lasting impression on listeners and followers.
Service Provided
Youtube Ads
Meta Ads
Google Ads
Strategy
TikTok Ads
Copywriting
To target the appropriate age group effectively, we require high-performing creative materials and a platform strategy that enables us to efficiently reach our desired audience. This approach aims to boost ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).
Creative Strategy
We are all about spreading joy! Smile is a comedy podcast where we draw inspiration from past experiences to create engaging content. To ensure that people's time is well spent, we crafted creative assets that highlight the promise of an unforgettable event. After thorough testing, we pinpointed a set of highly effective assets.
Platform Strategy
After testing different platforms, we discovered from the data that Meta, YouTube Ads, and Google Ads were our top-performing channels. Google helped us reach individuals searching for entertaining comedy podcasts. However, due to search volume limitations, we understood the necessity of social ads to reach a broader audience. Utilising Meta and YouTube, we enhanced awareness and increased conversions on a large scale. This was achieved through continuous campaign adjustments and diverse strategies.
Results
ROAS for the year was 480%
CAC decreased by 18% compared to the previous year.
"It was a successful year for our Podcast and the team. We're looking forward to working with Natures Agency for Future opportunities.
- The Smile Comedy Podcast team
Results
ROAS for the year was 480%
CAC decreased by 18% compared to the previous year.
"It was a successful year for our Podcast and the team. We're looking forward to working with Natures Agency for Future opportunities.
- The Smile Comedy Podcast team
