Shawn Garcia
Case Study
Shawn Garcia
Case Study
Overview
Shawn Garcia addressed a specific need within the truck parts procurement sector. Truck parts are highly sought after and often entail lengthy shipping durations, posing a significant challenge for trucking companies. Downtime for a truck translates to revenue loss for the company. With access to a wide range of truck parts, Shawn Garcia can efficiently deliver them directly to parts managers and service companies.
Goals
The Challenge - Parts and service managers are constantly occupied. For years, they have been accustomed to contacting different sources for parts when required. Our task was to raise awareness about the brand and enlighten the market about the distinctive value Shawn Garcia brings to their organisation. Additionally, we aimed to transform the operating methods of service managers. We understood that shifting the behaviour of parts managers from making calls to using a website would require effort, but we were confident that once they tried it, they would quickly adopt the new system.
Service Provided
Strategy
We employed various tools to engage our target audience effectively and capture their attention. Our strategies involved social advertising, Email Marketing, and Direct Marketing. To highlight the value Shawn Garcia offers, we created a series of concise ads focusing on different aspects. Knowing that parts managers have packed schedules, we prioritised simplicity in our copy and messaging to ensure the message resonated with them.
Meta Ads
After testing numerous creative options extensively, we pinpointed a few top-performing ads. Our strategy involved utilising Meta as the primary platform to capture attention, complemented by email marketing and precise retargeting methods that matched the customer's journey.
Direct Mail
Through focused Direct Mail initiatives, we successfully connected with parts managers using physical mail. Utilising a QR code, we monitored conversions from the campaign. Our goal was to enhance brand recognition by ensuring that Parts Managers encountered our presence in various locations, thereby establishing Shawn Garica's credibility in the market.
Meta Ads
Paid Social
Email Marketing
PPC Adspend
Overview
Shawn Garcia addressed a specific need within the truck parts procurement sector. Truck parts are highly sought after and often entail lengthy shipping durations, posing a significant challenge for trucking companies. Downtime for a truck translates to revenue loss for the company. With access to a wide range of truck parts, Shawn Garcia can efficiently deliver them directly to parts managers and service companies.
Goals
The Challenge - Parts and service managers are constantly occupied. For years, they have been accustomed to contacting different sources for parts when required. Our task was to raise awareness about the brand and enlighten the market about the distinctive value Shawn Garcia brings to their organisation. Additionally, we aimed to transform the operating methods of service managers. We understood that shifting the behaviour of parts managers from making calls to using a website would require effort, but we were confident that once they tried it, they would quickly adopt the new system.
Service Provided
Meta Ads
PPC Adspend
Email Marketing
Strategy
Paid Social
We employed various tools to engage our target audience effectively and capture their attention. Our strategies involved social advertising, Email Marketing, and Direct Marketing. To highlight the value Shawn Garcia offers, we created a series of concise ads focusing on different aspects. Knowing that parts managers have packed schedules, we prioritised simplicity in our copy and messaging to ensure the message resonated with them.
Meta Ads
Direct Mail
After testing numerous creative options extensively, we pinpointed a few top-performing ads. Our strategy involved utilising Meta as the primary platform to capture attention, complemented by email marketing and precise retargeting methods that matched the customer's journey.
Through focused Direct Mail initiatives, we successfully connected with parts managers using physical mail. Utilising a QR code, we monitored conversions from the campaign. Our goal was to enhance brand recognition by ensuring that Parts Managers encountered our presence in various locations, thereby establishing Shawn Garica's credibility in the market.
Results
320% ROAS (Return on Ad Spend)
Results
320% ROAS (Return on Ad Spend)
