Liceria & Co
Case Study
Liceria & Co Case Study
Overview
Liceria & Co is an online creative platform that focuses on educating families and businesses. The goal of Liceria & Co was to establish an ecosystem providing reliable and up-to-date information to both companies and families. Subscribers gain access to previous and new content, enabling them to stay well-informed and make optimal decisions for their clients or themselves.
Goals
Our goal objective was to develop the platform and then attract subscribers. The platform catered to both B2B and B2C audiences, providing employees with a resource to explore diverse topics and stay informed about the constantly changing landscape.
Liceria & Co functions as a sales aid, training resource, educational tool, and source of updated information. Users can access it from their laptop, tablet, or smartphone to delve into different subjects, aiding them in making informed choices.
Service Provided
Strategy
We crafted a multi-platform strategy to engage diverse users and pinpointed the most efficient platforms for reaching the appropriate audience, distinguishing between B2B and B2C users. LinkedIn and cold email demonstrated effectiveness in raising brand awareness within the B2B sector. On the other hand, Meta was predominantly utilised to boost brand awareness in the B2C sector. Recognising that Meta requires substantial education, we anticipated a longer sales process. Consequently, we developed a funnel aligned with the customer journey to guide users from awareness to conversion.
Platform
Development
Our developers created a tailored platform enabling multi-tier subscriptions, content distribution, online billing, and customised plans for corporate users. Given the platform's extensive content, optimising speed and integrating a CDN were crucial to ensure fast and seamless access on various devices like laptops, tablets, and smartphones.
Website Design
Website Development
Custom Platform Development
Meta Ads
Content Creation
CRM Management
Email Marketing
Overview
Liceria & Co is an online creative platform that focuses on educating families and businesses. The goal of Liceria & Co was to establish an ecosystem providing reliable and up-to-date information to both companies and families. Subscribers gain access to previous and new content, enabling them to stay well-informed and make optimal decisions for their clients or themselves.
Goals
Our goal objective was to develop the platform and then attract subscribers. The platform catered to both B2B and B2C audiences, providing employees with a resource to explore diverse topics and stay informed about the constantly changing landscape.
Liceria & Co functions as a sales aid, training resource, educational tool, and source of updated information. Users can access it from their laptop, tablet, or smartphone to delve into different subjects, aiding them in making informed choices.
Service Provided
CRM Management
Custom Platform Development
Meta Ads
Website Design
Website Development
Content Creation
Strategy
Email Marketing
We crafted a multi-platform strategy to engage diverse users and pinpointed the most efficient platforms for reaching the appropriate audience, distinguishing between B2B and B2C users. LinkedIn and cold email demonstrated effectiveness in raising brand awareness within the B2B sector. On the other hand, Meta was predominantly utilised to boost brand awareness in the B2C sector. Recognising that Meta requires substantial education, we anticipated a longer sales process. Consequently, we developed a funnel aligned with the customer journey to guide users from awareness to conversion.
Platform Development
Our developers created a tailored platform enabling multi-tier subscriptions, content distribution, online billing, and customised plans for corporate users. Given the platform's extensive content, optimising speed and integrating a CDN were crucial to ensure fast and seamless access on various devices like laptops, tablets, and smartphones.
Results
4,330% Increase in paid users year over year
71% monthly active user rate
Results
4,330% Increase in paid users year over year
71% monthly active user rate
